I learned three things about info product creation this morning from my five year old daughter.
My daughter was lying on my bed watching me prepare to go to my day job. As I laid a shirt on the bed and began to button it up so I could steam the wrinkles out of it, she asked me what I was doing.
When I told her, she explained to me how a steamer works.
Shortly after that, I carried her to the loft so she could watch a video, since she had tripped over her huge butterfly pillow yesterday and injured her right big toe. Nothing serious, but she isn’t supposed to walk on it for a few days.
The recorded Tarzan series she was watching starts out with a couple minutes of episode which is interrupted by the introduction scene from the series. There are a bunch of episodes, and she has watched them a number of times.
When the episode was interrupted by the intro scene, she explained to me that there is an intro scene in every episode.
It struck me that she thinks in terms of explaining how things work based on her own observations, rather than asking a question and waiting for someone else to give the explanation.
What does that have to do with Internet marketing and info product creation?
1) Learn to develop and offer your own observations. My daughter wasn’t afraid to explain what she saw. In order to rapidly create your own products and to continue to find new products to offer, you need to develop a habit of articulating explanations for topics that interest people.
2) Become interested in how things work. My daughter loves to figure out what makes things tick and she loves to explain it to others. If you are interested in understanding how something works, you will find it easy to dig for the answers to questions people will be asking. It will be easy to convey that knowledge to them, since you have a genuine curiosity about the topic yourself. Also, the broader the range of interests you have, the easier it will be to find topics for more info products.
3) Be assertive. My daughter considered herself an authority. What makes you an authority on a subject has more to do with the general acceptance of your observations than the validity of the facts you present. The power of your observations grows significantly when you show that you believe in what you say. (After all people accepted the observation that the Earth was flat despite some major inaccuracies in that theory. It was accepted because of the authority with which it was told.) It’s a myth that you have to know all the facts about a subject to be an authority. You don’t. You just need to understand what works for you.
Take a minute right now – ok, 5 minutes max — to write down three topics that interest you and that you could create an info product about.
Does competition matter?
Give me your opinion in the comments below whether you think it makes a difference whether there is competition for the market you would be targeting. Does it matter if there already is an info product (e-book, videos, etc)?